Yasha Petrunin
Product Designer
10+ years on 0→1 launches and platform-scale rebuilds across FinTech, B2B, and Consumer products. Architect by training. AI tools in daily practice.
(+34) 634 292 995
yashapetrunin@gmail.com
linkedin.com/in/yashapetrunin
www.yasha.info
Experience
Preply
Senior Product Designer
Oct 2025 — Apr 2026
Contract Senior PD on Preply's Growth team — Editable Trial Agenda and iOS Tutor Widget end-to-end Metrics on request
  • Led Editable Trial Agenda end-to-end; contract-change bet from checklist to tutor-owned artifact; ~37K-tutor A/B with stat-sig lifts
  • Shipped iOS Tutor Widget; mapped tutor lifecycle into state taxonomy across two phases; refreshed iOS widget guidelines
  • Design system contributions, AI-coded prototypes (Claude + Figma), partnerships with DesignOps, UXR, Data, UX Writing
Guesty
Senior Product Designer
Jun 2024 — Sep 2025
Led design across 2 product groups (Business & Financials, Cross-platform) — platform serves 250K+ properties Metrics on request
  • Led Notifications V2 platform rebuild; Phase 1 of 5-phase roadmap, time-to-market cut ~50%
  • Co-led Mid-stay Relocation 0→1 — largest cross-team initiative in Guesty history (8 teams)
  • Owned Additional Fees and Login & Registration revamp; hired and mentored across teams
SimilarWeb
Senior Product Designer
Nov 2021 — Jun 2024
Led design across Core Platform Products and 2 new 0→1 sections — Market Research and Demand Analysis
  • Drove Navigation redesign cross-team; nav time -53%, MAU 2-3x on previously buried pages
  • Redesigned Website Segments builder (~35% of platform revenue); completion 64% → 81%, time-to-create -90.6%
  • Shipped Market Research and Demand Analysis 0→1; 38% of accounts purchased the add-on within 6 months
  • Hired and mentored designers across teams; extended the design system with navigation patterns and adoption guidelines
Sber
Lead Product Designer
Mar 2019 — Nov 2021
Led design across Total Funds product group, PFM tribe — directly managed 2 designers; banking platform 50M+ users, Total Funds 4M+ MAU and ~$17B AUM at peak
  • Led Total Funds rebuild — Sber's 2nd-most-popular entry to inner market; MAU 1.4M → 4.8M; $20M+ in invest-product cross-sell in 2021
  • Shipped Financial Cushion savings product (entered from main and Total Funds); users continued accumulating at +81% rate vs ordinary Targets (6+ months)
  • Drove Analytics & Surfaces expansion with direct report (multi-axis grouping, main-screen widget +25% CTR A/B, Athena integration); led post-launch Feature cut based on production data
Bankex
Senior Product Designer
Oct 2018 — Mar 2019
Launched crypto trading & custodian service 0→1 in 3.5 months at $70M+ funded startup; +$10M+ raised post-launch
COMS
Senior Product Designer
Feb 2018 — Oct 2018
Reduced support load by 27% through platform redesign for Russia's top 5 enterprises
  • Built scalable UI kit (200+ components) adopted across 3 products; led corporate identity refresh
Svyaznoy
UX/UI Designer
Apr 2017 — Sep 2017
Optimized internal platform (20K+ employees) — 70+ updated pages, cross-platform mobile app
Armex
UX/UI + Brand Designer
May 2016 — Apr 2017
$450K+ studio revenue across 10+ banking projects; built Euro Standard Bank brand system
Skills
Product & Business Strategy · Information Architecture · A/B Testing · Design Thinking · Qualitative & Quantitative User Research · Design Systems · Interaction Design · Claude Code · Cursor · Figma · Paper.Design
Education
Moscow Institute of Architecture
Architect (Industrial & Public Buildings)
2008 — 2014
Moscow Financial-Industrial University
Manager of Organization
2009 — 2014
AJTBD Course — Ivan Zamesin
How to Build a Product
2021
Download PDF