I work the problem, not the industry. 10+ years of design and leadership across FinTech, B2B, and Consumer apps — Sber's PFM tribe (50M+ users), SimilarWeb's analytics platform, Preply's tutor-side growth experiments. From inventing and shipping new products to optimizing key metrics at scale through A/B testing and thorough user research. Hiring and mentoring design peers along the way. Prefer lean structures where fewer gates between idea and execution, transparency in decision making, and room for mistakes shape not only the team but the product outcomes themselves.

I love creating new contexts that shift the rules — the way things work can always (almost) be improved. Driven to build products users love and businesses profit from, following the existential urge to make the world better.